Saturday 14 November 2009

No News is Good News. Delivery - Concept Building

What?
  • Informing the audience of referees mistakes and if they think more technology should be used in football.
Why?
  • To inform and get people feedback
  • To provide a visual alternative to questionnaires and informative leaflets
How?
  • Keeping within the constraints of the envelope, producing a small booklet of visuals as well as a simple question or questionnaire
Who?
  • Fans and supporters of the sport
Inform/Instruct/Persuade/Promote?
  • Inform
Format:
  • Foldable booklet fitting within the envelope given
Colour/stock:
  • Stock= Yellow
  • Other colours include red and black

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