End of Module Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?

I feel that I have gained experience in using software such as Indesign to a basic level of understanding allowing me to use it as an option for type and layout in future projects. The type and grid workshops with Lorenzo were interesting as I got to a learn valuable insight into this area of design. I had a basic understanding of the subject area but the workshops helped develop my skills and interest towards type and grid. I feel that my collaborative skills have improved, as I have found it easier to work with others on a brief, making better decisions as a group and becoming more .

What approaches/methods of research have you developed and how have they informed your design development process?

Throughout the course of the module I have developed various different methods of research both for communication is a virus and speaking from experience briefs. I have learnt that it is important to have varied areas of research such as quantitive and qualitative as well as collecting data information. A wider range of research allows for a better base to generate ideas and concepts. I have also found that throughout the course of the module group discussions and crits have become increasingly more beneficial, as they allow me to engage with my peers helping me push my work forwards.

What strengths can you identify in your work and how have/will you capitalise on these?

I feel that over the course of the module that I have developed my concept building and idea generation skills. I think that I have become more visual in documenting how I work, through design sheets and my blog throughout the module. A lot of my projects in this module have been based on the ideas and concepts rather than the actual finished product.

What weaknesses can you identify in your work and how will you address these more fully?

I think that my projects in this module have had stronger concepts and ideas than the final solutions from them. Again I feel that I still need to improve my time management, but I think that if I keep blogging more constantly everyday I will overcome this weakness.

Identify five things that you would do differently next time and what do you expect to gain from doing these?

*I would have liked to push myself more, experimenting with a wider range of medias out of my comfort zone

*Think about how my ideas/concepts and final products will go into the surrounding environment perhaps visually displaying the products to see how they would be absorbed. Visualizing the designs in selected environments would help me gather an understanding into what purpose they serve.

*Produce more research relevant to the problem as I believe the more relevant information you have the easier it will be to generate ideas.x

How would you grade yourself in the following areas?

Attendance 5

Punctuality 5

Motivation 3

Commitment 4

Quantity of work produced 3

Quality of work produced 3

Contribution to the group 4

Final Presentation Feedback

The overall feedback from the presentation was positive, there were some ideas that I could take forward to expand the project such as:

Producing more of a range of products

Apply my designs digitally to things like websites and mobile phone applications

Speaking from experience Self Evaluation

What problem did you identify?

My problem was to combat impulse buying when out food shopping, the idea was aimed at first years that were new to living away from home.

What evidence did you find to support your decisions?

I have had many experiences over the past year where I have gone shopping and ended up buying items that I don't need. I also gathered various peoples thoughts and views on the matter with similar evidence showing that it was a problem worth finding a solution for. As well as looking at my personal experiences and my fellow peers I also looked into what causes people to buy things that they don't need.

What Methods did you use to gather your evidence and what forms did it take?

As well as having person experience with this problem, I also asked fellow students whether or not this was a problem for them. I had a good spread of results with the main quantity of my findings supporting the need to solve the problem that I had set out to identify. I was also able to gain some useful feedback in the progressive crits throughout the course of the project which aided my on going research.

What methods of research did you find useful and why?/How did these inform your response to your problem?

I found that the most useful methods of research were throughout the various group discussions that I had with my fellow peers within the class. I feel that the secondary research into pictograms helped push forward my designs and ideas towards my final solutions.

What research could you have carried out that would have proved more useful?

I feel that If I got a wider range of research with more contextual references these could have pushed my ideas forward more, making me able to explore different pathways in designs. If I had gathered a range of both data and opinions in the research stage I would have had a larger base of information to work off and generate more ideas quicker.

List five things that you have learnt about the design process over the last five weeks:

I have learnt to it is extremely useful to blog my current direction in the project as I go along

I have found that design boards with clear objectives and a direction in group discussions and crits very useful in helping deliver your idea across to gain vital feedback

I find that if I don't get stuck into a brief straight away it becomes harder for me to become focused the further down the line I get in the project

I have found that when in the studio sitting around other people when working allows me to bounce ideas off them helping progress mine and their work

Set myself more ambitious goals in order to progress better

List five things you would do different next time:

I would have tried more methods of research into my problem

I want to push myself to experiment with a wider selection of media that I am less comfortable

Blog more and more consistently

Use the facilities available at the college to produce the best ideas and finished concepts to my ability

Fix my bike

PPD Development

How would you describe yourself as an individual?

Tolerant

Open

Confident

Which of these words best describe your approach to life?

Laid back

Punctual

Flexible

What do you want to be?

Organised

Decisive

Informed

Which of the following qualities do you look for in others?

Honesty

Humour

Punctuality

List ten things that you have learned:

1. Screen printing 6. Software skills

2. Idea generation 7. Type and Layout

3. Time management 8. How to be more critical

4. Letterpress 9. Documenting my work in forms like the use of my blog

5. Use of colour 10. An improved understanding of evaluating other peoples work

List ten things that you want to learn:

1. Better decision making 6. Improve working within a group

2. Flash 7. Learn more into type and layout

3. Motion graphics 8. Improve skills on software

4. Web graphics 9. How to manage my time better still

5. improve print skills 10. Documenting my work more effectively using more informed decisions and contextual references

Which words describe your ambitions as a designer?

Effective

Ambitious

Creative

Perceptive

What do you want your work to do?

Persuade

Promote

Inform

Document

Package

What words are associated with your work?

Message

Image

Type

Product

Which areas have you developed your skills in?

Idea generation

Concept building

Type

Print

Photography

Which areas do you needs to develop your skills in?

Typography

Print

Motion graphics

Book design

Video

Interactive design

Illustration

Speaking from Experience Crit 2

Issues Raised:
If the phone application is made will it be written?

App is more like 4 in one- look at product scan iphone app

Action to be taken:

Deals- Deal resistant (Bog off)

Barcodes

T-shirts, badges for staff discounts

Checklists- shopping bags, posters or pack

Speaking from Experience Crit

Speaking from Experience Concept Tutorial

Going into the tutorial I had 3 concepts that I was interested in expanding. These were:

• 'How to find the right place for you on a night out'
• 'What not to spend your money on'
• 'How to spend your time at university'

The tutorial helped give me some clarification into various paths that I could branch out ideas from. I have decided to further my development into the concept of What not to spend you money on at university.

Speaking from Experience Rationale

InDesign Workshop

Communication is a Virus

Week Planner 01/03

Week Planner 22/02

Book fair Rationale

Vogue Crit

Vogue Brief